Author Archives : olestrom

Hiring Life Scientist, DVM, Vibeke Frøkjær Jensen

As per April 1st 2015 CruCon Analytics has hired Vibeke to conduct scientific studies at DTU, Technical University of Denmark’s Veterinary Institute in Lyngby just north of Copenhagen. In her capacity as an epidemiologist Vibeke will be involved in studies around especially mink and swine vaccines also using VetStat Data […]



Big Data Trends for 2015: A Look Ahead

Companies continue to invest in big data: according to Transparency Market Research, the market is on track for a CAGR of over 40 percent through the next four years. As spending ramps up, however, businesses are looking for specific solutions to target analytics pain points — here are three trends to […]

Data Driving a New Thought Process for Business Leaders

According to a recent Price Waterhouse Coopers (PWC) report, executive decision making is undergoing an overhaul. While big decisions — defined by the study as impacting “the strategic operation of the business” — are largely based on intuition and experience, data analytics is quickly becoming an integral factor in this process. Some see […]



How Big Data drives better Business Decisions

For big data to deliver a competitive advantage to organizations, insights from its vast volume and disparate sources must reach the managers who make business decisions. And while much has been made of the potential for big data to uncover new customers, identify new sources of revenue, and refine product […]